Opthalmology Case Study

During the course of the yearly site review for the Ophthalmology department (under the terms of the Web Editing Service) we discovered that there were several potential opportunities for improvement to the site. 

The site was reviewed and the resulting document given to the Ophthalmology Department for consideration. They brought back a few points for clarification and after talking with them they agreed to have us implement the changes on the site. 

Several sections of the site were overhauled and condensed in order to be more user-friendly. 

A brief list of the major areas affected:

  • Top Navigation changed to combine "Patient Care" and "Patient & Visitor Guide" for ease of access.
  • The Home Page was reworked to increase visibility and call to action.
  • The Education section was reorganized to include Training and the fellowships were highlighted in a more clear, and immediately actionable, manner.

The image gallery on this page provides a brief side-by-side comparison of just the Education Section's main page (between the old and new version) highlighting some of the changes we made.