Specialty Questions

Specialty Questions are used in more specific situations and gather more targeted and nuanced data. Specialty Questions offer a more personalized approach to surveying, including layered and multitiered questions, more visual options for questions, among other more advanced features. There are 10 types of specialty questions: Constant Sum, Hot Spot, Graphic Slider, Drill Down, Highlight, Pick Group and Rank, Heat Map, Gap Analysis, Net Promoter Score, and Signature, all of which are described below:

The Constant Sum feature allows the respondent to indicate parts of a whole (cost, measurement, percentage, etc) and be shown the total amount in bottom field. For example, if respondents were asked to indicate what percentage of their workday was spent completing various activities, they would be able to list separately each percentage, and validate that their percentage total was equal to 100.

To view how this function might appear in your form, please see Question 9 in the Example Survey.

You can use the Hot Spot question type to gather feedback on images. With this question type, the respondent is presented with an image that has predefined regions to select from.

To view how this function might appear in your form, please see Question 10 in the Example Survey

The Graphic Slider provides a more engaging scale for respondents. It displays an image that changes as the scale adjusts. These formats can be particularly useful for younger audiences or for simple satisfaction feedback.

To view how this function might appear in your form, please see Question 11 in the Example Survey

The Drill Down question type in Qualtrics allows for the user to set up follow-up questions of more specificity determined upon the users sequential answers. For example, if the respondent was prompted in the question to indicate desired lab equipment, they may be asked to specify a particular general piece of lab equipment from a list of several (i.e. Microscope, Glassware, Centrifuges), and in subsequent questions choose from a list filtered by your selection.

To view how this function might appear in your form, please see Question 12 of the Example Survey

The Highlight question type allows you to present survey participants with an interactive text sample. Participants can select words from the text and evaluate using criteria you choose. For example, whether they like or dislike the selected text.

To view how this function might appear in your form, please see Question 13 in the Example Survey

Pick, Group, and Rank questions allow respondents to drag and drop items into groups. Within each group, respondents can rank items by dragging and dropping them into place (as they would with a Rank Order question).

To view how this function might appear in your form, please see Question 14 in the Example Survey

The Heat Map question type is used to gather feedback on images. The respondent is presented with an image and invited to click anywhere on that image. Unlike the Hot Spot question, respondents are not limited to selecting pre-determined regions of the image. Hidden regions may, however, be added for reporting purposes.

To view how this function might appear in your form, please see Question 15 in the Example Survey

A Gap Analysis question is constructed like a Side by Side question and is designed to help you identify “gaps” in satisfaction. It allows respondents to tell you not only how satisfied they are, but why they are satisfied.

To view how this function might appear in your form, please see Question 16 in the Example Survey

Net Promoter® Score, commonly referred to as NPS®, is a customer loyalty metric that gauges how willing a customer is to recommend a product or service. Developed by Fred Reichheld, founder of Bain & Company’s Loyalty Practice, Net Promoter® Score is now used as an alternative or supplement to customer satisfaction measurement in thousands of organizations around the world.

To view how this function might appear in your form, please see Question 17 in the Example Survey

The Signature question type presents survey participants with an entry box where they can draw their signature. On a desktop, they can use their mouse, and on a mobile device they can use their finger.

To view how this function might appear in your form, please see Question 18 in the Example Survey

Qualtrics Support Cheat Sheet

Were you familiar with our legacy Form Builder Tool? We have created a single page cheat sheet to help you understand the flexibility now offered using Qualtrics, without sacrificing the options you had available in the Form Builder.

Click here to download our guide!

For more detailed information, visit the Qualtrics Support website.